Baktrek

BakTrek is a fashion brand for hunting and fishing enthusiasts. Positioning of brands identity and style was derived form the target audience. This particular brand aimed at the young adult audience, ranging mostly between 18-30 years of age.

The final visual expression emerged as a combination of comfortable sports wear and urban designs based on patterns related to hunting, fishing and outdoor activity themes. The logo of  brand was designed to be simple, memorable and usable as central theme in apparel design.