Athlon Packaging

Athlon Optics is a sports optics manufacturer based in Kansas. They make sports optics like binoculars, riflescopes and spotting scopes. Their products are distributed into 6 families, each one with specific features and price range, aimed at a certain target audience. Athlon families were branded with specific color themes in accordance with the family name.

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The new package design, continues the legacy of color themes assigned to each product family, at the same time unifying the visual language and elements across all packages in accordance with the Athlon Optics brand.

 

The magnetic fold down package was chosen as it offers a premium experience adequate for Athlon's high quality products